Social networking sites
In today's era, we have
various types of social networking sites. As technology advances, increased
amount of activities are being performed in social networking sites. Although,
there are several sites certain ones such as Facebook, Twitter, LinkedIn,
Instagram are extremely powerful. There are various types of social networking
sites to fulfill people’s individual needs. Few examples are social connection,
professional, media sharing, educational, and informational. Facebook,
Instagram, Twitter can be grouped together in a social connection. On the other
hand we have LinkedIn, which is part of the professional networking sites. Main
purpose of all networking sites is to share information among users.
Information, which is being shared, depends on the type of networking site it
is. Facebook is the most popular networking site of all and connects users all
over the world; users may share any information they like among their friend
circle or to the public. In the recent years we see many media outlet share
news or events that are happening around the globe and users have the option to
share that information among others in Facebook. Instagram has a very similar
concept except the transfer of information is based on picture sharing.
Instagram and Facebook together is a great platform for social media marketing.
Producers like to show their product where consumers are more likely to
spend majority of their time, which is on social media. Similar to
Facebook and Instagram, we have Twitter that is used to share users thoughts on
current events or personal events. It gives the users the ability to create an
argument or discussion on another users tweet. Now, lets move into LinkedIn,
where it’s primarily used to network among professionals. LinkedIn is very
famous among the new graduates to market themselves to recruiters. It helps
graduates stand out among other thousand applicants. In addition, thousands of
employer post jobs in LinkedIn and allows user to apply directly to the
employer. This makes the application process much simpler and less stressful.
So in contrast we see that this platform is very different in comparison to
Facebook and Twitter.
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